Lauro Buoro, chairman of the Board of Directors of BeNice Holding S.p.A., announces that as of September 1, 2025, Damir Eškerica will take on the role of chief executive officer at Valcucine.
With over fifteen years of international experience in the high-end design and design innovation sectors, Damir Eškerica has held key roles in sales, business development and corporate management. His career has been shaped at Moroso, where he held strategic positions including export area manager, executive vice president of Moroso UK and most recently, CEO since 2018.
«A new chapter begins for Valcucine today, one focused on accelerating commercial development and strengthening the brand's positioning in the upper tiers of international design – Lauro Buoro commented –. This new phase is possible thanks to the path paved under the leadership of current CEO Maurizio Vianello, who restored the company’s financial balance, enhanced brand reputation and rebuilt strategic relationships both in Italy and abroad. I thank Maurizio for the work he has done so far and I extend a warm welcome and best wishes to Damir as he takes on this new challenge».
Maurizio Vianello also expressed his satisfaction for the results obtained by the company under his leadership. «At this important time of change for the company – he said – I am proud to have contributed to Valcucine’s relaunch. I would like to thank Lauro Buoro, Mario Petracco, all our collaborators, agents, clients and suppliers for the trust and support shown over the years. I offer Damir my sincerest best wishes and full support during this transition period»
Thinking about the future, the new CEO Damir Eškerica, said: «I am grateful to Moroso for everything I have learned and built over the years. Today I am deeply motivated and determined to elevate Valcucine even further, together with my colleagues, reinforcing its position as an international benchmark for design, innovation and quality».
