“AI Home: Future Living, Now” is the vision Samsung Electronics is presenting at IFA 2025 in Berlin. The company’s mission is to make AI Home a reality today and not for the future, but also designed for everyone, not just a select few. As said Cheolgi Kim, the executive vice president and head of digital appliances business: «At Samsung, we’re not just imagining the future of AI; we’re building it into everyday life. Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs, and care for what matters most. This is the beginning of a new era - where technology supports your life in the background so that you can live it more fully».
Samsung research reveals that 66% of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision – automating lighting, temperature, and even syncing blinds with the weather for effortless living. But what can AI do for people more? 66% believe an AI Home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%. Moreover, security remains critical, with 40% expecting AI to improve home protection through timely alerts.
Among Samsung’s products, Bespoke AI appliances offers AI features in both kitchen and other spaces. Bespoke AI Jet Bot Steam Ultra, upgraded with improved AI Object Recognition, can now detect liquids, even transparent ones. Bespoke AI Washer, with AI Wash+, enables a laundry experience that better fits your clothes. It clears the minimum threshold for a Grade A in energy efficiency testing by 65%. Bespoke AI Dishwasher optimises the cleaning cycle based on how dirty the dishes are, and Auto Open Door allows steam to escape, accelerating the drying process. Moreover, Samsung brings AI function also in its Extractor Induction Hob. Integrating the extractor into the hob maximises kitchen space.
Samsung presents its AI Home at IFA 2025
During IFA 2025 Samsung unveils its AI Home experience, designed to make everyday living more convenient, efficient, healthy, and safe.
