Mirage, Italian productor of porcelain stoneware surfaces for architecture, presents "ReSource - The Campaign Film". With this manifesto video, the company explains the essence of a sustainable project launched last year. ReSource identifies collections born from a conscious and sustainable approach to ceramic production. It redefines eco-design standards, valorizing secondary materials from both internal production processes and other industrial supply chains, transforming them into new high-quality surfaces. The campaingn gives visual form to the concept of circularity, illustrating the dialogue between industry and nature and the impact of everyday choices on a path to sustainable change.
The company, that was recently among the 16 Italian brands at the Boutique Design New in York, transcends the logic of simple recycling, embracing a broader vision of circularity, in which every material becomes a starting point for the creation of something new.
The ReSource collection
The ReSource family includes three collections: ReConcrete, ReStone, and ReGea. 63.2% of each ReSource product is composed of pre- and post-consumer recycled materials, distributed as follows: 39.8% natural raw materials, 48.6% materials reintroduced into the production process, 11.6% regenerated fired fractions, and an additional 3% post-consumer content from the glass of decommissioned solar panels.
Sustainability, a priority for Mirage
The integration of post-consumer materials opens new perspectives for truly circular production. With 63.2% recycled content in each ReSource product, Mirage sets a new benchmark for the industry, emphasizing that this result is not a final goal, but a further step on the path toward increasingly concrete sustainability. A path that the company follows every day with tangible actions, such as exclusive use of natural raw materials and carefully selected from certified suppliers. Moreover Mirage uses advanced technologies to reduce waste and consumption; optimize the logistics processes and regenerate 100% of materials derived from its own internal production cycles.
"ReSource - The Campaign Film"
The film narrates this virtuous cycle, creating a dialogue between production and nature and demonstrating how technology and respect for the environment can coexist. Through a blend of images and sounds, industry and natural landscape merge in a crescendo that leads to a simple yet powerful message: small daily choices can make a big difference.
Choosing the materials that define living spaces is not just about comfort or safety, but also about the future we want to build. At a time when awareness of the role of individual and collective choices is growing, Mirage invites us to be part of a transformation that begins with conscious actions, every day. The campaign concludes with a message that summarizes the project's philosophy: "We are ReSource. Together."
