Boffi|DePadova is ready to strengthen its presence in South Korea with a new opening and a new strategic partner. In 2026, indeed, the Italian Group will open a showroom in Seoul in partnership with VIAB. The new space will be located in Garosu-gil, one of the most iconic and cosmopolitan streets of the city, internationally recognized for its creative spirit.
The decision of opening with VIAB is a strategic and synergic choice. This is an influential partner who shares the same values of the Boffi|DePadova Group."VIAB is bringing tangible added value and a new operational synergy thanks to a close-knit team that completes and perfects the Group's consolidation efforts in Asia," explains Roberto Gavazzi, CEO & President of Boffi|DePadova.
The Italian Group also underlines that the selection of VIAB as a new partner marks a strategic evolution. With its strong entrepreneurial approach, deep understanding of the Boffi|DePadova vision and extensive experience in the sector, VIAB brings a new energy and resources to help reinforce the brand's leadership in South Korea. Moreover this partnership not only consolidates the Group's image, but also enhances its positioning in the global market.
The new showroom, that is located across five floors inside a 1,500-sqm building that marks a major improvement over the previous site in the city, offers a prestigious setting to show off the Way of Living concept. Visitors will be able to live an immersive experience uniting the Group’s three brands (Boffi, De Padova and ADL) inside a harmonious and sophisticated space.
Although the official opening is slated for 2026, the Boffi|DePadova team of professionals is already active, offering comprehensive design and sales service with expertise that perfectly aligns with the Italian company's international outlook. This latest space follows other important openings of the Group that have taken place in recent years throughout the world.
