Asko entered the Spanish market in 2021 and quickly established itself in the premium segment thanks to its focus on technology, functional design, and sustainability. To expand its presence in the Country, the brand has recently inaugurated its first Experience Center in Madrid. Located at Calle Sagasta, this space was created by the brand to host cooking lovers and designers.
The opening was attended by numerous guests, that experienced the refined aesthetics of Asko appliances and the Experience Center itself, as well as an exceptional live showcooking by chef Javier Aranda, founder of the Michelin-starred Restaurante Gaytán.
As Alberto Labrador, Asko Iberia business director explained: «the Asko Experience Center in Madrid is a space created for design professionals and enthusiasts to experience the brand first hand. It reflects Asko’s Scandinavian values: high quality, functionality, minimalist design, and environmental commitment. Its opening in Spain marks a key milestone in our strategy to strengthen the brand’s position in the premium home appliance market».
The centre showcases some of Asko’s most iconic products, including its comprehensive laundry care and cooking ranges, featuring Elements and Craft ovens as well induction hobs with Celsius°Cooking technology for precise, degree-by-degree temperature control. Asko’s dishwashers are also prominently featured, highlighting the brand’s exclusive 8Steel concept, based on the use of more steel and less plastic in manufacturing to ensure durability of up to 20 years, backed by rigorous testing protocols before leaving the factory. The Experience Center also includes a beautifully designed wine cellar, showcasing Asko’s wine climate cabinets, created for wine lovers seeking both meticulous care and advanced connectivity.
