An innovative active centre of attention and exchange wait the participants of area30, the kitchen industry fair, that will take place from 20 to 25 September 2025 in Löhne. In this new edition, there will be a central communication area, precisely tailored to companies that want to expand their brand presence in the kitchen autumn. The focus is on visibility, addressing new customers and additional touchpoints with trade visitors.
Three clearly structured presentation formats offer companies simple and effective ways to participate. The "product space" puts products centre stage, while the "service space" offers a format for services. Both presentations have already been curated by the organiser trendfairs GmbH and tailored to the exhibitor. The "brand square" is new: a 4 x 4 metre brand space that does not require its own stand construction. It is ideal for teasing brand worlds. For exhibitors who already have a presence at kitchen autumn, it can be used to refer to the main exhibition.
«With the completely relaunched innovation area – said Michael Rambach, managing director and partner of trendfairs GmbH–, we are enabling exhibiting companies to take part in the kitchen autumn in a highly attractive way and attract the greatest attention with little effort on their part. Furthermore, trendfairs is creating an additional attraction for trade visitors».
area30 is a very popular trade fair centre in the kitchen autumn. More than 12,000 trade visitors from the specialised trade, kitchen studios, joineries, association groups, architecture, large areas and industry visit the B2B event in Löhne. The innovation area provides these target groups with a central contact point for innovations, brands and contacts.
